Selling Your Home - Why Should Buyers Choose Yours?

November 20, 2008

Assuming certain factors are the same - such as location, amenities, approximate price range, features - what would entice a buyer to put an offer on your house instead of another in your subdivision?

It’s been my experience that most buyers lack imagination when it comes to looking at properties. They are effected by your decorating, your taste and how your home makes them feel. Only about 20% can detach themselves from your decorations and imagine their home in its place.

So how do you appeal to the 80% of buyers who want to walk into your house and feel at home?

The first step is to de-clutter your home. Any clutter translates into a read-between-the-lines detractor of “not enough storage space”. If you truly don’t have enough storage space for all of your possessions, treasured though they may be, then rent a small storage space. Go through your home and remove everything except the most flattering and visually appealing items. Your home does not want to look bare, but it needs to give the impressions of elegance and space.

The next step is to take care of any maintenance issues before you put the home on the market. You may be temped to say, “I’ll fix anything their home inspector finds”, but in my experience, your initial offer will be lower (or even non-existent) if the impression the buyers get is that you have not taken care of the home. So replace rotten wood, fix and paint damaged or grubby walls, replace torn or damaged flooring, service HVAC units before you call your real estate agent.

The final step is to thoroughly clean the home. Hire someone to help you do a deep spring cleaning - clean baseboards, polish mirrors, shampoo carpets. Make your home sparkle. Buyers will notice on a subconscious level that the home is clean. Why do you think new homes are so attractive to buyers? It’s because no-one’s dirt is there - it’s virgin and pristine.

Once you have listed the home, keep it clean and tidy. Make beds and put away dishes before you leave in the morning. So often I’ve tried to make appointments to show a home, and the seller has said that we’ll have to come back another day because they left the home in a mess that day. Normally there is no “another day”. So if there is a day you’ve had to run out in a hurry, take a deep breath and let it be shown anyway and hope that the buyers are the 20% that can imagine the dishes in their right place!

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Local Information for Chattanooga, TN

Latitude: 35.045473 -- Longitude: -85.267255

Other Area Cities: Ooltewah Soddy-Daisy Chattanooga Signal Mountain East Ridge Red Bank Harrison Middle Valley Estates Hixson Collegedale

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Chattanooga is the fourth-largest city in Tennessee and the seat of Hamilton County. It is the state's second oldest major city behind Knoxville. It is located in southeast Tennessee on Nickajack Lake. Chattanooga is the corporate headquarters and home of Olan Mills, Rock Creek Outfitters, Double Cola, Krystal, CBL & Associates, Chattem, Covenant Transport, U.S. Xpress, Inc, National Model Railroad Association, UnumProvident, and Miller Industries, the largest tow truck manufacturer in the world. The University of Tennessee at Chattanooga, which is also known locally as UTC, is the second largest campus of the University of Tennessee System.Chattanooga is the home to the Hunter Museum of Art. Chattanooga is home to the Chattanooga Symphony & Opera which is currently lead by Musical Director & Conductor Robert Bernhardt and holds its performances at the Tivoli Theatre.Chattanooga has traditionally marketed its tourist attractions very aggressively, including the Tennessee Aquarium. -- Source: Wikipedia.com

Tennessee 2000 Census Population Profile Map

	Chattanooga	Tennessee	United States
Population	155,554	5,689,283	281,421,906
Median age	36.8	35.9	35.3
Median age for Male	34.5	34.5	34
Median age for Female	39	37.2	36.5
Households	65,499	2,232,905	105,480,101
Household population	149,728	5,541,337	273,643,273
Average household size	2.29	2.48	2.59
Families	39,650	1,547,835	71,787,347
Average family size	2.92	2.99	3.14
Housing units	72,108	2,439,443	115,904,641
Occupied units	65,499	2,232,905	105,480,101
Vacant units	6,609	206,538	10,424,540

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