Selling Your Home - Why Should Buyers Choose Yours?

November 20, 2008

Assuming certain factors are the same - such as location, amenities, approximate price range, features - what would entice a buyer to put an offer on your house instead of another in your subdivision?

It’s been my experience that most buyers lack imagination when it comes to looking at properties. They are effected by your decorating, your taste and how your home makes them feel. Only about 20% can detach themselves from your decorations and imagine their home in its place.

So how do you appeal to the 80% of buyers who want to walk into your house and feel at home?

The first step is to de-clutter your home. Any clutter translates into a read-between-the-lines detractor of “not enough storage space”. If you truly don’t have enough storage space for all of your possessions, treasured though they may be, then rent a small storage space. Go through your home and remove everything except the most flattering and visually appealing items. Your home does not want to look bare, but it needs to give the impressions of elegance and space.

The next step is to take care of any maintenance issues before you put the home on the market. You may be temped to say, “I’ll fix anything their home inspector finds”, but in my experience, your initial offer will be lower (or even non-existent) if the impression the buyers get is that you have not taken care of the home. So replace rotten wood, fix and paint damaged or grubby walls, replace torn or damaged flooring, service HVAC units before you call your real estate agent.

The final step is to thoroughly clean the home. Hire someone to help you do a deep spring cleaning - clean baseboards, polish mirrors, shampoo carpets. Make your home sparkle. Buyers will notice on a subconscious level that the home is clean. Why do you think new homes are so attractive to buyers? It’s because no-one’s dirt is there - it’s virgin and pristine.

Once you have listed the home, keep it clean and tidy. Make beds and put away dishes before you leave in the morning. So often I’ve tried to make appointments to show a home, and the seller has said that we’ll have to come back another day because they left the home in a mess that day. Normally there is no “another day”. So if there is a day you’ve had to run out in a hurry, take a deep breath and let it be shown anyway and hope that the buyers are the 20% that can imagine the dishes in their right place!

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Local Information for Rochester, MN

Latitude: 44.025763 -- Longitude: -92.473226

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Rochester was founded by George Head in 1854[1]. Originally from Rochester, New York, Head had settled in Waukesha, Wisconsin before moving west to Minnesota. He named his new settlement after his New York hometown. In 1857 Rochester was named the Olmsted County seat. Rochester was a stagecoach stop for travelers who journeyed between Saint Paul, Minnesota, and Dubuque, Iowa. When the railroad came to town in the 1860s, it brought new residents and business opportunities. On August 21, 1883, a tornado demolished much of Rochester, leaving thirty-seven dead and several thousand wounded. There was no medical facility at the time, so Dr. William W. Mayo and his two sons worked together to care for the wounded. $60,000 in donations were collected and the Sisters of St. Francis, assisted by Dr. Mayo, opened a new facility named St. Marys Hospital in 1889.[2] The Mayo practice grew immensely and today is one of the largest and most well-respected medical facilities in the world. -- Source: Wikipedia.com

Minnesota 2000 Census Population Profile Map

	Rochester	Minnesota	United States
Population	85,806	4,919,479	281,421,906
Median age	34.3	35.4	35.3
Median age for Male	33	34.4	34
Median age for Female	35.6	36.3	36.5
Households	34,116	1,895,127	105,480,101
Household population	82,927	4,783,596	273,643,273
Average household size	2.43	2.52	2.59
Families	21,478	1,255,141	71,787,347
Average family size	3.06	3.09	3.14
Housing units	35,346	2,065,946	115,904,641
Occupied units	34,116	1,895,127	105,480,101
Vacant units	1,230	170,819	10,424,540

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