Priced To Sell

November 20, 2008

In today’s volatile market, buyers expect to get a great deal when then purchase a home. It’s almost as if they want to be rewarded for being brave and credit worthy. So how do you price your home so that it’s competitive enough to get buyers looking at it, but high enough to allow the negotiating room buyers need so they can assure themselves they purchased the home at a discount?

A while back I showed a home that had been reduced for a quick sale. It was a great deal. The buyer I was working with loved the house and made an offer (90% of list price) on the home. The offer was rejected. When I asked if the buyer would have been happy with the purchase price if the home had originally been listed higher and he’d offered the current list price. The buyer admitted that buying the home at a discount was more important than finding the right house at the right price. He absolutely could not pay full list price for the home, even though the list price was below comparable homes.

It’s difficult for sellers to understand that some of the appreciation they’ve experienced over the last few years has been wiped out. But if a seller has owned for more than about 8 years, he still should have built up enough equity to be able to price well, leave a little room for negotiation and walk away from the table with some profit. Compare profits to what your stock portfolio or retirement is worth, and sellers in most parts of the country are still OK. Yes, there are areas in the country where sellers are upside down in their mortgages, but how many of these sellers have owned for more than 8 years?

So if you’re a seller with enough equity to negotiate, do so with grace and gratitude. Hopefully, you’ll get just a good a deal when you go to buy your next home!

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Local Information for Bloomington, IN

Latitude: 39.162147 -- Longitude: -86.529045

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Bloomington (IPA: ['blum.i?.t?n]) is a city in south central Indiana. Located about 50 miles southwest of Indianapolis, it is the county seat of Monroe County. As of the 2000 U.S. Census, the city had a total population of 69,291. Bloomington is the 7th largest city in Indiana. Bloomington is the home of Indiana University's flagship campus (established in 1820) attended by about 40,000 students and the largest and original campus of the Indiana University system. It is also the home of the Kinsey Institute. Bloomington's Indiana University campus is regarded as one of the most beautiful university campuses in the U.S. In 1991, Thomas Gaines, a landscape artist, published a book, The Campus As a Work of Art, and in it he named the Bloomington campus one of the five most beautiful campuses in America. Most of the campus buildings are built of Indiana limestone. Due to the presence of the university, Bloomington is more diverse demographically than is typical for the state. -- Source: Wikipedia.com

Indiana 2000 Census Population Profile Map

	Bloomington	Indiana	United States
Population	69,291	6,080,485	281,421,906
Median age	23.3	35.2	35.3
Median age for Male	23.5	33.9	34
Median age for Female	23	36.5	36.5
Households	26,468	2,336,306	105,480,101
Household population	55,286	5,902,331	273,643,273
Average household size	2.09	2.53	2.59
Families	10,454	1,602,501	71,787,347
Average family size	2.76	3.05	3.14
Housing units	28,400	2,532,319	115,904,641
Occupied units	26,468	2,336,306	105,480,101
Vacant units	1,932	196,013	10,424,540

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