Priced To Sell

November 20, 2008

In today’s volatile market, buyers expect to get a great deal when then purchase a home. It’s almost as if they want to be rewarded for being brave and credit worthy. So how do you price your home so that it’s competitive enough to get buyers looking at it, but high enough to allow the negotiating room buyers need so they can assure themselves they purchased the home at a discount?

A while back I showed a home that had been reduced for a quick sale. It was a great deal. The buyer I was working with loved the house and made an offer (90% of list price) on the home. The offer was rejected. When I asked if the buyer would have been happy with the purchase price if the home had originally been listed higher and he’d offered the current list price. The buyer admitted that buying the home at a discount was more important than finding the right house at the right price. He absolutely could not pay full list price for the home, even though the list price was below comparable homes.

It’s difficult for sellers to understand that some of the appreciation they’ve experienced over the last few years has been wiped out. But if a seller has owned for more than about 8 years, he still should have built up enough equity to be able to price well, leave a little room for negotiation and walk away from the table with some profit. Compare profits to what your stock portfolio or retirement is worth, and sellers in most parts of the country are still OK. Yes, there are areas in the country where sellers are upside down in their mortgages, but how many of these sellers have owned for more than 8 years?

So if you’re a seller with enough equity to negotiate, do so with grace and gratitude. Hopefully, you’ll get just a good a deal when you go to buy your next home!

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Local Information for Kenosha, WI

Latitude: 42.58222 -- Longitude: -87.845624

Other Area Cities: Kenosha Paddock Lake Union Grove

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Kenosha (pronounced [k?'no??]) is a city in Kenosha County, Wisconsin. It is estimated that Kenosha's population as of 2006 is approximately 96,845. Kenosha is the county seat of Kenosha County, the southeasternmost county in Wisconsin. On the southwestern shores of Lake Michigan, Kenosha is the fourth largest city in Wisconsin behind Milwaukee, Madison, and Green Bay. Kenosha is sometimes considered to be the Chicago metropolitan area's northernmost city at 60 miles distance from the Chicago epicenter; Kenosha is also 35 miles south of Milwaukee. The greater Kenosha area is of high archeological interest since the discovery of pre-Clovis culture settlements in the late 20th century. These prehistoric settlements date to the approximate era of the Wisconsin glaciation. The Paleo Indians, as archaeologists call these peoples, first settled in the area at least 13,500 years ago. -- Source: Wikipedia.com

Wisconsin 2000 Census Population Profile Map

	Kenosha	Wisconsin	United States
Population	90,352	5,363,675	281,421,906
Median age	33.6	36	35.3
Median age for Male	32.2	35	34
Median age for Female	34.9	37.1	36.5
Households	34,411	2,084,544	105,480,101
Household population	87,372	5,207,717	273,643,273
Average household size	2.54	2.5	2.59
Families	22,546	1,386,815	71,787,347
Average family size	3.13	3.05	3.14
Housing units	36,004	2,321,144	115,904,641
Occupied units	34,411	2,084,544	105,480,101
Vacant units	1,593	236,600	10,424,540

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