Selling Your Home - Why Should Buyers Choose Yours?

November 20, 2008

Assuming certain factors are the same - such as location, amenities, approximate price range, features - what would entice a buyer to put an offer on your house instead of another in your subdivision?

It’s been my experience that most buyers lack imagination when it comes to looking at properties. They are effected by your decorating, your taste and how your home makes them feel. Only about 20% can detach themselves from your decorations and imagine their home in its place.

So how do you appeal to the 80% of buyers who want to walk into your house and feel at home?

The first step is to de-clutter your home. Any clutter translates into a read-between-the-lines detractor of “not enough storage space”. If you truly don’t have enough storage space for all of your possessions, treasured though they may be, then rent a small storage space. Go through your home and remove everything except the most flattering and visually appealing items. Your home does not want to look bare, but it needs to give the impressions of elegance and space.

The next step is to take care of any maintenance issues before you put the home on the market. You may be temped to say, “I’ll fix anything their home inspector finds”, but in my experience, your initial offer will be lower (or even non-existent) if the impression the buyers get is that you have not taken care of the home. So replace rotten wood, fix and paint damaged or grubby walls, replace torn or damaged flooring, service HVAC units before you call your real estate agent.

The final step is to thoroughly clean the home. Hire someone to help you do a deep spring cleaning - clean baseboards, polish mirrors, shampoo carpets. Make your home sparkle. Buyers will notice on a subconscious level that the home is clean. Why do you think new homes are so attractive to buyers? It’s because no-one’s dirt is there - it’s virgin and pristine.

Once you have listed the home, keep it clean and tidy. Make beds and put away dishes before you leave in the morning. So often I’ve tried to make appointments to show a home, and the seller has said that we’ll have to come back another day because they left the home in a mess that day. Normally there is no “another day”. So if there is a day you’ve had to run out in a hurry, take a deep breath and let it be shown anyway and hope that the buyers are the 20% that can imagine the dishes in their right place!

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Local Information for Cedar City, UT

Latitude: 37.682606 -- Longitude: -113.074402

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Cedar City is a city located in Iron County, Utah, 250 miles South of Salt Lake City on Interstate 15. It is the home of Southern Utah University and the Utah Shakespearean Festival, among other festivals. As of the 2000 census, the city had a total population of 20,527, and by 2004 was estimated at 22,224. The city has shared in the rapid growth of much of Southwestern Utah since the late 1980s. Brigham Young is said to have helped design the layout of the town. The median income for a household in the city is $32,403, and the median income for a family is $37,509. Males have a median income of $31,192 versus $19,601 for females. The per capita income for the city is $14,057. 22.1% of the population and 14.5% of families are below the poverty line. Out of the total population, 20.2% of those under the age of 18 and 4.2% of those 65 and older are living below the poverty line. -- Source: Wikipedia.com

Utah 2000 Census Population Profile Map

	Cedar City	Utah	United States
Population	20,527	2,233,169	281,421,906
Median age	23.3	27.1	35.3
Median age for Male	23.7	26.7	34
Median age for Female	22.7	27.7	36.5
Households	6,486	701,281	105,480,101
Household population	19,911	2,192,689	273,643,273
Average household size	3.07	3.13	2.59
Families	4,683	535,294	71,787,347
Average family size	3.37	3.57	3.14
Housing units	7,109	768,594	115,904,641
Occupied units	6,486	701,281	105,480,101
Vacant units	623	67,313	10,424,540

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