Priced To Sell

November 20, 2008

In today’s volatile market, buyers expect to get a great deal when then purchase a home. It’s almost as if they want to be rewarded for being brave and credit worthy. So how do you price your home so that it’s competitive enough to get buyers looking at it, but high enough to allow the negotiating room buyers need so they can assure themselves they purchased the home at a discount?

A while back I showed a home that had been reduced for a quick sale. It was a great deal. The buyer I was working with loved the house and made an offer (90% of list price) on the home. The offer was rejected. When I asked if the buyer would have been happy with the purchase price if the home had originally been listed higher and he’d offered the current list price. The buyer admitted that buying the home at a discount was more important than finding the right house at the right price. He absolutely could not pay full list price for the home, even though the list price was below comparable homes.

It’s difficult for sellers to understand that some of the appreciation they’ve experienced over the last few years has been wiped out. But if a seller has owned for more than about 8 years, he still should have built up enough equity to be able to price well, leave a little room for negotiation and walk away from the table with some profit. Compare profits to what your stock portfolio or retirement is worth, and sellers in most parts of the country are still OK. Yes, there are areas in the country where sellers are upside down in their mortgages, but how many of these sellers have owned for more than 8 years?

So if you’re a seller with enough equity to negotiate, do so with grace and gratitude. Hopefully, you’ll get just a good a deal when you go to buy your next home!

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Local Information for Emporia, KS

Latitude: 38.408148 -- Longitude: -96.187054

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Emporia was founded in February 1857, drawing its name from ancient Carthaginian Africa. Emporia is particularly known for its newspaper, the Emporia Gazette[1], published in the first half of the twentieth century by the legendary newspaperman William Allen White. The paper became the widely perceived model of excellence in small-town journalism. In 1953, Emporia was the site of the first Veterans Day observance in the United States. At the urging of local shoe cobbler Alvin J. King, US Representative Ed Rees introduced legislation in The United States Congress to rename Armistice Day as Veterans Day. President Dwight D. Eisenhower signed the bill into law on October 8, 1954 [2]. On June 8, 1974, an F4 tornado struck Emporia killing 6 people, injuring 220 people, and causing $20 million in damages. -- Source: Wikipedia.com

Kansas 2000 Census Population Profile Map

	Emporia	Kansas	United States
Population	26,760	2,688,418	281,421,906
Median age	28.4	35.2	35.3
Median age for Male	27.9	33.7	34
Median age for Female	29.1	36.5	36.5
Households	10,253	1,037,891	105,480,101
Household population	25,295	2,606,468	273,643,273
Average household size	2.47	2.51	2.59
Families	6,041	701,547	71,787,347
Average family size	3.15	3.07	3.14
Housing units	11,019	1,131,200	115,904,641
Occupied units	10,253	1,037,891	105,480,101
Vacant units	766	93,309	10,424,540

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