Selling Your Home - Why Should Buyers Choose Yours?

November 20, 2008

Assuming certain factors are the same - such as location, amenities, approximate price range, features - what would entice a buyer to put an offer on your house instead of another in your subdivision?

It’s been my experience that most buyers lack imagination when it comes to looking at properties. They are effected by your decorating, your taste and how your home makes them feel. Only about 20% can detach themselves from your decorations and imagine their home in its place.

So how do you appeal to the 80% of buyers who want to walk into your house and feel at home?

The first step is to de-clutter your home. Any clutter translates into a read-between-the-lines detractor of “not enough storage space”. If you truly don’t have enough storage space for all of your possessions, treasured though they may be, then rent a small storage space. Go through your home and remove everything except the most flattering and visually appealing items. Your home does not want to look bare, but it needs to give the impressions of elegance and space.

The next step is to take care of any maintenance issues before you put the home on the market. You may be temped to say, “I’ll fix anything their home inspector finds”, but in my experience, your initial offer will be lower (or even non-existent) if the impression the buyers get is that you have not taken care of the home. So replace rotten wood, fix and paint damaged or grubby walls, replace torn or damaged flooring, service HVAC units before you call your real estate agent.

The final step is to thoroughly clean the home. Hire someone to help you do a deep spring cleaning - clean baseboards, polish mirrors, shampoo carpets. Make your home sparkle. Buyers will notice on a subconscious level that the home is clean. Why do you think new homes are so attractive to buyers? It’s because no-one’s dirt is there - it’s virgin and pristine.

Once you have listed the home, keep it clean and tidy. Make beds and put away dishes before you leave in the morning. So often I’ve tried to make appointments to show a home, and the seller has said that we’ll have to come back another day because they left the home in a mess that day. Normally there is no “another day”. So if there is a day you’ve had to run out in a hurry, take a deep breath and let it be shown anyway and hope that the buyers are the 20% that can imagine the dishes in their right place!

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Local Information for Southlake, TX

Latitude: 32.946678 -- Longitude: -97.14523

Other Area Cities: Southlake Bedford Colleyville North Richland Hills Euless Grapevine Hurst Watauga Flower Mound Keller Lewisville Roanoke Westlake Coppell Arlington

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Southlake is a city located primarily in the northeastern part of Tarrant County, Texas. A small northernly region of the city is in Denton County, United States. The population was 21,519 at the 2000 census. Southlake is well known for its Southlake Town Square project, a massive shopping center located on State Highway 114 and Southlake Boulevard. It is one of the most popular shopping centers in Tarrant County, especially when judged in proportion to the population of Southlake. A plan was approved in March 2005 that allowed the Town Square's area to be doubled. Sabre Holdings, an S&P 500 company and owner of Travelocity, is headquartered in Southlake. The Dallas Burn (now FC Dallas) were located in Southlake before and after moves to the Cotton Bowl. They moved again to Frisco, Texas in 2005. -- Source: Wikipedia.com

Texas 2000 Census Population Profile Map

	Southlake	Texas	United States
Population	21,519	20,851,820	281,421,906
Median age	36.7	32.3	35.3
Median age for Male	37.1	31.3	34
Median age for Female	36.4	33.4	36.5
Households	6,414	7,393,354	105,480,101
Household population	21,508	20,290,711	273,643,273
Average household size	3.35	2.74	2.59
Families	5,961	5,247,794	71,787,347
Average family size	3.48	3.28	3.14
Housing units	6,614	8,157,575	115,904,641
Occupied units	6,414	7,393,354	105,480,101
Vacant units	200	764,221	10,424,540

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