Priced To Sell

November 20, 2008

In today’s volatile market, buyers expect to get a great deal when then purchase a home. It’s almost as if they want to be rewarded for being brave and credit worthy. So how do you price your home so that it’s competitive enough to get buyers looking at it, but high enough to allow the negotiating room buyers need so they can assure themselves they purchased the home at a discount?

A while back I showed a home that had been reduced for a quick sale. It was a great deal. The buyer I was working with loved the house and made an offer (90% of list price) on the home. The offer was rejected. When I asked if the buyer would have been happy with the purchase price if the home had originally been listed higher and he’d offered the current list price. The buyer admitted that buying the home at a discount was more important than finding the right house at the right price. He absolutely could not pay full list price for the home, even though the list price was below comparable homes.

It’s difficult for sellers to understand that some of the appreciation they’ve experienced over the last few years has been wiped out. But if a seller has owned for more than about 8 years, he still should have built up enough equity to be able to price well, leave a little room for negotiation and walk away from the table with some profit. Compare profits to what your stock portfolio or retirement is worth, and sellers in most parts of the country are still OK. Yes, there are areas in the country where sellers are upside down in their mortgages, but how many of these sellers have owned for more than 8 years?

So if you’re a seller with enough equity to negotiate, do so with grace and gratitude. Hopefully, you’ll get just a good a deal when you go to buy your next home!

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Local Information for Worcester, MA

Latitude: 42.268843 -- Longitude: -71.803774

Other Area Cities: Worcester Shrewsbury Spencer

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Worcester was first settled in 1673 and was officially incorporated in 1684. The settlement was named after the historical city of Worcester, UK. The settlement was established as a town in 1722, and chartered as a city in 1848. When the government of Worcester County was established on April 2, 1731, Worcester was chosen as its shire town (later known as a county seat). From that date until the dissolution of the county government on July 1, 1998, it was the only county seat. John Adams taught at the village schoolhouse in Worcester before returning to Braintree to practice law. On June 9, 1953, Worcester was hit -- Source: Wikipedia.com

Massachusetts 2000 Census Population Profile Map

	Worcester	Massachusetts	United States
Population	172,648	6,349,097	281,421,906
Median age	33.4	36.5	35.3
Median age for Male	31.9	35.4	34
Median age for Female	34.9	37.7	36.5
Households	67,028	2,443,580	105,480,101
Household population	161,541	6,127,881	273,643,273
Average household size	2.41	2.51	2.59
Families	39,228	1,576,696	71,787,347
Average family size	3.11	3.11	3.14
Housing units	70,723	2,621,989	115,904,641
Occupied units	67,028	2,443,580	105,480,101
Vacant units	3,695	178,409	10,424,540

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