Selling Your Home - Why Should Buyers Choose Yours?

November 20, 2008

Assuming certain factors are the same - such as location, amenities, approximate price range, features - what would entice a buyer to put an offer on your house instead of another in your subdivision?

It’s been my experience that most buyers lack imagination when it comes to looking at properties. They are effected by your decorating, your taste and how your home makes them feel. Only about 20% can detach themselves from your decorations and imagine their home in its place.

So how do you appeal to the 80% of buyers who want to walk into your house and feel at home?

The first step is to de-clutter your home. Any clutter translates into a read-between-the-lines detractor of “not enough storage space”. If you truly don’t have enough storage space for all of your possessions, treasured though they may be, then rent a small storage space. Go through your home and remove everything except the most flattering and visually appealing items. Your home does not want to look bare, but it needs to give the impressions of elegance and space.

The next step is to take care of any maintenance issues before you put the home on the market. You may be temped to say, “I’ll fix anything their home inspector finds”, but in my experience, your initial offer will be lower (or even non-existent) if the impression the buyers get is that you have not taken care of the home. So replace rotten wood, fix and paint damaged or grubby walls, replace torn or damaged flooring, service HVAC units before you call your real estate agent.

The final step is to thoroughly clean the home. Hire someone to help you do a deep spring cleaning - clean baseboards, polish mirrors, shampoo carpets. Make your home sparkle. Buyers will notice on a subconscious level that the home is clean. Why do you think new homes are so attractive to buyers? It’s because no-one’s dirt is there - it’s virgin and pristine.

Once you have listed the home, keep it clean and tidy. Make beds and put away dishes before you leave in the morning. So often I’ve tried to make appointments to show a home, and the seller has said that we’ll have to come back another day because they left the home in a mess that day. Normally there is no “another day”. So if there is a day you’ve had to run out in a hurry, take a deep breath and let it be shown anyway and hope that the buyers are the 20% that can imagine the dishes in their right place!

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Local Information for Raleigh, NC

Latitude: 35.818835 -- Longitude: -78.64459

Other Area Cities: Apex Wake Forest Holly Springs Raleigh Cary Clayton Knightdale

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Raleigh is the capital of North Carolina. As of the 2000 census, it had a population of 276,093. Durham, Chapel Hill and Raleigh make up the three cities of the Triangle which is a research park created in 1959. Although the median home price has topped $200,000, homes are available in all price ranges, and the area is still more affordable than many other regions with similar economies. Raleigh's proximity to both the Atlantic coast and to ski slopes in NC and VA make it an ideal location. Raleigh's temerate climate allows for year-round activities such as golf, hiking, biking, fishing - some even in the city thanks to the parks and greenways system. Some of the most renouned museums in the South are located in Raleigh, as well as the NC Symphony orchestra. The BTI Center for the Performing Arts is one of the best in the country. Sports fans will discover many outlets for their enthusiasm - from ACC basketball to college teams. -- Source: Wikipedia.com

North Carolina 2000 Census Population Profile Map

	Raleigh	North Carolina	United States
Population	276,093	8,049,313	281,421,906
Median age	30.9	35.3	35.3
Median age for Male	30	33.8	34
Median age for Female	32.1	36.7	36.5
Households	112,608	3,132,013	105,480,101
Household population	258,777	7,795,432	273,643,273
Average household size	2.3	2.49	2.59
Families	61,327	2,158,869	71,787,347
Average family size	2.97	2.98	3.14
Housing units	120,699	3,523,944	115,904,641
Occupied units	112,608	3,132,013	105,480,101
Vacant units	8,091	391,931	10,424,540

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