Priced To Sell

November 20, 2008

In today’s volatile market, buyers expect to get a great deal when then purchase a home. It’s almost as if they want to be rewarded for being brave and credit worthy. So how do you price your home so that it’s competitive enough to get buyers looking at it, but high enough to allow the negotiating room buyers need so they can assure themselves they purchased the home at a discount?

A while back I showed a home that had been reduced for a quick sale. It was a great deal. The buyer I was working with loved the house and made an offer (90% of list price) on the home. The offer was rejected. When I asked if the buyer would have been happy with the purchase price if the home had originally been listed higher and he’d offered the current list price. The buyer admitted that buying the home at a discount was more important than finding the right house at the right price. He absolutely could not pay full list price for the home, even though the list price was below comparable homes.

It’s difficult for sellers to understand that some of the appreciation they’ve experienced over the last few years has been wiped out. But if a seller has owned for more than about 8 years, he still should have built up enough equity to be able to price well, leave a little room for negotiation and walk away from the table with some profit. Compare profits to what your stock portfolio or retirement is worth, and sellers in most parts of the country are still OK. Yes, there are areas in the country where sellers are upside down in their mortgages, but how many of these sellers have owned for more than 8 years?

So if you’re a seller with enough equity to negotiate, do so with grace and gratitude. Hopefully, you’ll get just a good a deal when you go to buy your next home!

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Local Information for Livonia, MI

Latitude: 42.395086 -- Longitude: -83.365608

Other Area Cities: Detroit Livonia Wayne Canton Dearborn Westland Inkster Farmington Hills Northville Redford Southfield Plymouth

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Livonia is a city located in the northwest part of Wayne County in the U.S. state of Michigan. As of the 2000 census, the city had a total population of 100,545. The city is a part of the Detroit metropolitan area, being about 22 miles northwest from downtown Detroit and 2 miles from the outer fringes of Detroit (Livonia and Detroit share Redford Township as a common border). -- Source: Wikipedia.com

Michigan 2000 Census Population Profile Map

	Livonia	Michigan	United States
Population	100,545	9,938,444	281,421,906
Median age	40.2	35.5	35.3
Median age for Male	38.9	34.3	34
Median age for Female	41.4	36.6	36.5
Households	38,089	3,785,661	105,480,101
Household population	98,654	9,688,555	273,643,273
Average household size	2.59	2.56	2.59
Families	28,081	2,575,699	71,787,347
Average family size	3.07	3.1	3.14
Housing units	38,658	4,234,279	115,904,641
Occupied units	38,089	3,785,661	105,480,101
Vacant units	569	448,618	10,424,540

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