Selling Your Home - Why Should Buyers Choose Yours?

November 20, 2008

Assuming certain factors are the same - such as location, amenities, approximate price range, features - what would entice a buyer to put an offer on your house instead of another in your subdivision?

It’s been my experience that most buyers lack imagination when it comes to looking at properties. They are effected by your decorating, your taste and how your home makes them feel. Only about 20% can detach themselves from your decorations and imagine their home in its place.

So how do you appeal to the 80% of buyers who want to walk into your house and feel at home?

The first step is to de-clutter your home. Any clutter translates into a read-between-the-lines detractor of “not enough storage space”. If you truly don’t have enough storage space for all of your possessions, treasured though they may be, then rent a small storage space. Go through your home and remove everything except the most flattering and visually appealing items. Your home does not want to look bare, but it needs to give the impressions of elegance and space.

The next step is to take care of any maintenance issues before you put the home on the market. You may be temped to say, “I’ll fix anything their home inspector finds”, but in my experience, your initial offer will be lower (or even non-existent) if the impression the buyers get is that you have not taken care of the home. So replace rotten wood, fix and paint damaged or grubby walls, replace torn or damaged flooring, service HVAC units before you call your real estate agent.

The final step is to thoroughly clean the home. Hire someone to help you do a deep spring cleaning - clean baseboards, polish mirrors, shampoo carpets. Make your home sparkle. Buyers will notice on a subconscious level that the home is clean. Why do you think new homes are so attractive to buyers? It’s because no-one’s dirt is there - it’s virgin and pristine.

Once you have listed the home, keep it clean and tidy. Make beds and put away dishes before you leave in the morning. So often I’ve tried to make appointments to show a home, and the seller has said that we’ll have to come back another day because they left the home in a mess that day. Normally there is no “another day”. So if there is a day you’ve had to run out in a hurry, take a deep breath and let it be shown anyway and hope that the buyers are the 20% that can imagine the dishes in their right place!

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Local Information for Saint Petersburg, FL

Latitude: 27.782254 -- Longitude: -82.667619

Other Area Cities: Saint Petersburg Largo Lealman Pinellas Park Saint Petersburg Beach Seminole Treasure Island

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St. Petersburg (often referred to by locals as St. Pete) is a city in Pinellas County, Florida. The city is known as a vacation destination for North American and European vacationers, as well as a politically important battleground in U.S. Presidential politics and the home of the highly regarded St. Petersburg Times. As of the 2000 census, the city population was 248,232. As of 2004, the population recorded by the U.S. Census Bureau is 249,090 [1], making it the fourth largest city in the state of Florida. St. Petersburg is the second largest city in the Tampa-St. Petersburg-Clearwater metropolitan area, which is composed of roughly 2.6 million residents, making it the second largest Metropolitan Statistical Area in the state behind Miami-Fort Lauderdale-West Palm Beach, and the third largest in the southeast. -- Source: Wikipedia.com

Florida 2000 Census Population Profile Map

	Saint Petersburg	Florida	United States
Population	248,232	15,982,378	281,421,906
Median age	39.3	38.7	35.3
Median age for Male	37.8	37.3	34
Median age for Female	40.6	40.1	36.5
Households	109,663	6,337,929	105,480,101
Household population	241,730	15,593,433	273,643,273
Average household size	2.2	2.46	2.59
Families	61,584	4,210,760	71,787,347
Average family size	2.88	2.98	3.14
Housing units	124,618	7,302,947	115,904,641
Occupied units	109,663	6,337,929	105,480,101
Vacant units	14,955	965,018	10,424,540

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