Selling Your Home - Why Should Buyers Choose Yours?

November 20, 2008

Assuming certain factors are the same - such as location, amenities, approximate price range, features - what would entice a buyer to put an offer on your house instead of another in your subdivision?

It’s been my experience that most buyers lack imagination when it comes to looking at properties. They are effected by your decorating, your taste and how your home makes them feel. Only about 20% can detach themselves from your decorations and imagine their home in its place.

So how do you appeal to the 80% of buyers who want to walk into your house and feel at home?

The first step is to de-clutter your home. Any clutter translates into a read-between-the-lines detractor of “not enough storage space”. If you truly don’t have enough storage space for all of your possessions, treasured though they may be, then rent a small storage space. Go through your home and remove everything except the most flattering and visually appealing items. Your home does not want to look bare, but it needs to give the impressions of elegance and space.

The next step is to take care of any maintenance issues before you put the home on the market. You may be temped to say, “I’ll fix anything their home inspector finds”, but in my experience, your initial offer will be lower (or even non-existent) if the impression the buyers get is that you have not taken care of the home. So replace rotten wood, fix and paint damaged or grubby walls, replace torn or damaged flooring, service HVAC units before you call your real estate agent.

The final step is to thoroughly clean the home. Hire someone to help you do a deep spring cleaning - clean baseboards, polish mirrors, shampoo carpets. Make your home sparkle. Buyers will notice on a subconscious level that the home is clean. Why do you think new homes are so attractive to buyers? It’s because no-one’s dirt is there - it’s virgin and pristine.

Once you have listed the home, keep it clean and tidy. Make beds and put away dishes before you leave in the morning. So often I’ve tried to make appointments to show a home, and the seller has said that we’ll have to come back another day because they left the home in a mess that day. Normally there is no “another day”. So if there is a day you’ve had to run out in a hurry, take a deep breath and let it be shown anyway and hope that the buyers are the 20% that can imagine the dishes in their right place!

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Local Information for Lincoln, NE

Latitude: 40.809868 -- Longitude: -96.675345

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Lincoln started out as the village of Lancaster, which was founded in 1856, and became the county seat of the newly-created Lancaster County in 1859. The capital of Nebraska Territory had been Omaha since the creation of the territory in 1854; however, most of the territory's population lived south of the Platte River. After much of the territory south of the Platte considered annexation to Kansas, the legislature voted to move the capital south of the river and as far west as possible. The village of Lancaster was chosen, in part due to the salt flats and marshes nearby. However, Omaha interests attempted to derail the move by having Lancaster renamed after the recently-assassinated President Abraham Lincoln. At the time, many of the people south of the river had been sympathetic towards the Confederate cause and it was assumed that the legislature would not pass the measure if the future capital was named after Lincoln. -- Source: Wikipedia.com

Nebraska 2000 Census Population Profile Map

	Lincoln	Nebraska	United States
Population	225,581	1,711,263	281,421,906
Median age	31.3	35.3	35.3
Median age for Male	30.3	34	34
Median age for Female	32.5	36.6	36.5
Households	90,485	666,184	105,480,101
Household population	213,938	1,660,445	273,643,273
Average household size	2.36	2.49	2.59
Families	53,580	443,411	71,787,347
Average family size	2.99	3.06	3.14
Housing units	95,199	722,668	115,904,641
Occupied units	90,485	666,184	105,480,101
Vacant units	4,714	56,484	10,424,540

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