Selling Your Home - Why Should Buyers Choose Yours?

November 20, 2008

Assuming certain factors are the same - such as location, amenities, approximate price range, features - what would entice a buyer to put an offer on your house instead of another in your subdivision?

It’s been my experience that most buyers lack imagination when it comes to looking at properties. They are effected by your decorating, your taste and how your home makes them feel. Only about 20% can detach themselves from your decorations and imagine their home in its place.

So how do you appeal to the 80% of buyers who want to walk into your house and feel at home?

The first step is to de-clutter your home. Any clutter translates into a read-between-the-lines detractor of “not enough storage space”. If you truly don’t have enough storage space for all of your possessions, treasured though they may be, then rent a small storage space. Go through your home and remove everything except the most flattering and visually appealing items. Your home does not want to look bare, but it needs to give the impressions of elegance and space.

The next step is to take care of any maintenance issues before you put the home on the market. You may be temped to say, “I’ll fix anything their home inspector finds”, but in my experience, your initial offer will be lower (or even non-existent) if the impression the buyers get is that you have not taken care of the home. So replace rotten wood, fix and paint damaged or grubby walls, replace torn or damaged flooring, service HVAC units before you call your real estate agent.

The final step is to thoroughly clean the home. Hire someone to help you do a deep spring cleaning - clean baseboards, polish mirrors, shampoo carpets. Make your home sparkle. Buyers will notice on a subconscious level that the home is clean. Why do you think new homes are so attractive to buyers? It’s because no-one’s dirt is there - it’s virgin and pristine.

Once you have listed the home, keep it clean and tidy. Make beds and put away dishes before you leave in the morning. So often I’ve tried to make appointments to show a home, and the seller has said that we’ll have to come back another day because they left the home in a mess that day. Normally there is no “another day”. So if there is a day you’ve had to run out in a hurry, take a deep breath and let it be shown anyway and hope that the buyers are the 20% that can imagine the dishes in their right place!

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Local Information for Chapel Hill, NC

Latitude: 35.925921 -- Longitude: -79.039466

Other Area Cities: Chapel Hill Durham Hillsborough Mebane Cary

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Chapel Hill is a town in North Carolina and the home of the University of North Carolina at Chapel Hill (UNC-CH), the oldest state-supported university in the United States. As of the 2000 census, it had a population of 48,715. As of 2004 its estimated population was 52,440[2]. The 2004 Metropolitan Population was: 1,467,434, for The US Office of Management and Budget's Metropolitan Combined Statistical Area known as Raleigh-Durham-Cary (formerly known as the Raleigh-Durham-Chapel Hill Metropolitan Statistical Area). Chapel Hill, Durham and Raleigh make up the three corners of the Research Triangle, so named in 1959 with the creation of the Research Triangle Park, a research park between Durham and Raleigh. Since the early 1980s, the bedroom community of Cary, near Raleigh, has grown to be more than twice the size of Chapel Hill. -- Source: Wikipedia.com

North Carolina 2000 Census Population Profile Map

	Chapel Hill	North Carolina	United States
Population	48,715	8,049,313	281,421,906
Median age	24	35.3	35.3
Median age for Male	24.8	33.8	34
Median age for Female	23.2	36.7	36.5
Households	17,808	3,132,013	105,480,101
Household population	39,468	7,795,432	273,643,273
Average household size	2.22	2.49	2.59
Families	8,139	2,158,869	71,787,347
Average family size	2.88	2.98	3.14
Housing units	18,976	3,523,944	115,904,641
Occupied units	17,808	3,132,013	105,480,101
Vacant units	1,168	391,931	10,424,540

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