Selling Your Home - Why Should Buyers Choose Yours?

November 20, 2008

Assuming certain factors are the same - such as location, amenities, approximate price range, features - what would entice a buyer to put an offer on your house instead of another in your subdivision?

It’s been my experience that most buyers lack imagination when it comes to looking at properties. They are effected by your decorating, your taste and how your home makes them feel. Only about 20% can detach themselves from your decorations and imagine their home in its place.

So how do you appeal to the 80% of buyers who want to walk into your house and feel at home?

The first step is to de-clutter your home. Any clutter translates into a read-between-the-lines detractor of “not enough storage space”. If you truly don’t have enough storage space for all of your possessions, treasured though they may be, then rent a small storage space. Go through your home and remove everything except the most flattering and visually appealing items. Your home does not want to look bare, but it needs to give the impressions of elegance and space.

The next step is to take care of any maintenance issues before you put the home on the market. You may be temped to say, “I’ll fix anything their home inspector finds”, but in my experience, your initial offer will be lower (or even non-existent) if the impression the buyers get is that you have not taken care of the home. So replace rotten wood, fix and paint damaged or grubby walls, replace torn or damaged flooring, service HVAC units before you call your real estate agent.

The final step is to thoroughly clean the home. Hire someone to help you do a deep spring cleaning - clean baseboards, polish mirrors, shampoo carpets. Make your home sparkle. Buyers will notice on a subconscious level that the home is clean. Why do you think new homes are so attractive to buyers? It’s because no-one’s dirt is there - it’s virgin and pristine.

Once you have listed the home, keep it clean and tidy. Make beds and put away dishes before you leave in the morning. So often I’ve tried to make appointments to show a home, and the seller has said that we’ll have to come back another day because they left the home in a mess that day. Normally there is no “another day”. So if there is a day you’ve had to run out in a hurry, take a deep breath and let it be shown anyway and hope that the buyers are the 20% that can imagine the dishes in their right place!



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Local Information for West Des Moines, IA

Latitude: 41.573739 -- Longitude: -93.750359


Other Area Cities:   Des Moines  Urbandale  West Des Moines 

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West Des Moines is a city in Polk County, and partially in Dallas and Warren counties, in the state of Iowa. As of the 2000 census, the city population was 46,403; a special census taken in the spring of 2005 counted 51,744 residents [1]. West Des Moines is the second-largest city in the Des Moines metropolitan area and the tenth-largest city in Iowa. West Des Moines incorporated as the city of Valley Junction on October 9, 1893. The area's first settler was a cattle farmer named James Cunningham Jordan, who later became a state senator. His residence, the Jordan House, has been restored and is now home to the West Des Moines Historical Society. In its early days Valley Junction was home to the Chicago, Rock Island and Pacific Railroad's switching facilities and repair shops due to its location at the junction of several railroad lines. The Rock Island's facilities moved out of Valley Junction and back into Des Moines in 1936. -- Source: Wikipedia.com




Iowa 2000 Census Population Profile Map

West Des Moines Iowa United States
Population 46,403 2,926,324 281,421,906
Median age 33 36.6 35.3
Median age for Male 32 35.2 34
Median age for Female 33.9 38 36.5
Households 19,826 1,149,276 105,480,101
Household population 46,104 2,822,155 273,643,273
Average household size 2.33 2.46 2.59
Families 11,920 769,684 71,787,347
Average family size 2.98 3 3.14
Housing units 20,815 1,232,511 115,904,641
Occupied units 19,826 1,149,276 105,480,101
Vacant units 989 83,235 10,424,540

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Linda S Rothfus - Iowa Realty Co., Inc
Linda S Rothfus
Iowa Realty Co., Inc


1516 Valley West Dr
West Des Moines, IA 50266

VOICE: 515-224-6200

FAX: 515-453-6778



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