Priced To Sell

November 20, 2008

In today’s volatile market, buyers expect to get a great deal when then purchase a home. It’s almost as if they want to be rewarded for being brave and credit worthy. So how do you price your home so that it’s competitive enough to get buyers looking at it, but high enough to allow the negotiating room buyers need so they can assure themselves they purchased the home at a discount?

A while back I showed a home that had been reduced for a quick sale. It was a great deal. The buyer I was working with loved the house and made an offer (90% of list price) on the home. The offer was rejected. When I asked if the buyer would have been happy with the purchase price if the home had originally been listed higher and he’d offered the current list price. The buyer admitted that buying the home at a discount was more important than finding the right house at the right price. He absolutely could not pay full list price for the home, even though the list price was below comparable homes.

It’s difficult for sellers to understand that some of the appreciation they’ve experienced over the last few years has been wiped out. But if a seller has owned for more than about 8 years, he still should have built up enough equity to be able to price well, leave a little room for negotiation and walk away from the table with some profit. Compare profits to what your stock portfolio or retirement is worth, and sellers in most parts of the country are still OK. Yes, there are areas in the country where sellers are upside down in their mortgages, but how many of these sellers have owned for more than 8 years?

So if you’re a seller with enough equity to negotiate, do so with grace and gratitude. Hopefully, you’ll get just a good a deal when you go to buy your next home!



As of 12/05/09 the Sandy Hernandez RePage is ranked at 10,242 with 35 points.
The monthly top RePage owner will receive a cash prize. Help this agent by bookmarking this site and posting it to blogs and other Web pages and encourage others to visit.

Local Information for Los Angeles, CA

Latitude: 34.086159 -- Longitude: -118.375984


Other Area Cities:   Commerce  Alhambra  Bell  Bell Gardens  Beverly Hills  Burbank  Cudahy  Culver City  Glendale  Inglewood  Lennox  Gardena  Pasadena  Downey  Paramount  Rosemead  San Gabriel  South Pasadena  West Covina  La Puente  Los Angeles  El Monte  Santa Monica  East Pasadena  Montrose 

Enter our Photo Sweepstakes and Win $200 for your Los Angeles photos!

To see random photos for other cities Click Here.

Submit your photos of Los Angeles and become eligible to win $200. Click Here for details.





Los Angeles, known as "L.A." or the "City of Angels", is the most populous city in the state of California and the second-most in the United States. One of the world's major global cities, it is located in Southern California and has a population of more than 4 million people, spanning 498 square miles. It is the core cultural and economic center of the Greater Los Angeles metropolitan area, a region home to over 18 million people. Los Angeles was incorporated as a municipality on April 4, 1850—five months before California achieved statehood—and is the county seat of Los Angeles County. Los Angeles is one of the world's most important centers of culture, science, technology, international trade, and higher education, and is home to numerous world-renowned institutions in a broad range of professional and cultural fields. In addition, the city is a leading producer of popular entertainment—such as motion pictures, television, and recorded music. -- Source: Wikipedia.com




California 2000 Census Population Profile Map

Los Angeles California United States
Population 3,694,820 33,871,648 281,421,906
Median age 31.6 33.3 35.3
Median age for Male 30.8 32.2 34
Median age for Female 32.6 34.4 36.5
Households 1,275,412 11,502,870 105,480,101
Household population 3,612,223 33,051,894 273,643,273
Average household size 2.83 2.87 2.59
Families 798,719 7,920,049 71,787,347
Average family size 3.56 3.43 3.14
Housing units 1,337,706 12,214,549 115,904,641
Occupied units 1,275,412 11,502,870 105,480,101
Vacant units 62,294 711,679 10,424,540

Visit US Census


Sandy Hernandez - Central Group Realty
Sandy Hernandez
Central Group Realty


5507 S Central Ave
Los Angeles, CA 90011

VOICE: 323-235-9001

FAX: 323-233-3739



 Here are some of my
favorite links:


To send this page to a friend:
Click Here!





To create your RePage visit www.RePagesOnline.com. Serving all real estate-related professionals.

Another site by

This site is best viewed with 800 x 600 monitor resolution, hi-color, and Microsoft Explorer 7.0


Disclaimer: Buyers USA Relocation does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. Buyers USA Relocation does not warrant the accuracy of any information presented on this site. Users of this information do so solely at their own risk and agree to hold Buyers USA Relocation harmless for any consequences arising from such use.

© 2001- 2009 Buyers USA Relocation. All Rights Reserved.
Buyers USA, Buyers USA Relocation, New Quest City, RePages, RePagesOnline.com, Homebuyersusa.com are services marks of Buyers USA.

Number of Visitors: 11232 Last Date Visit: 12/06/09