Selling Your Home - Why Should Buyers Choose Yours?

November 20, 2008

Assuming certain factors are the same - such as location, amenities, approximate price range, features - what would entice a buyer to put an offer on your house instead of another in your subdivision?

It’s been my experience that most buyers lack imagination when it comes to looking at properties. They are effected by your decorating, your taste and how your home makes them feel. Only about 20% can detach themselves from your decorations and imagine their home in its place.

So how do you appeal to the 80% of buyers who want to walk into your house and feel at home?

The first step is to de-clutter your home. Any clutter translates into a read-between-the-lines detractor of “not enough storage space”. If you truly don’t have enough storage space for all of your possessions, treasured though they may be, then rent a small storage space. Go through your home and remove everything except the most flattering and visually appealing items. Your home does not want to look bare, but it needs to give the impressions of elegance and space.

The next step is to take care of any maintenance issues before you put the home on the market. You may be temped to say, “I’ll fix anything their home inspector finds”, but in my experience, your initial offer will be lower (or even non-existent) if the impression the buyers get is that you have not taken care of the home. So replace rotten wood, fix and paint damaged or grubby walls, replace torn or damaged flooring, service HVAC units before you call your real estate agent.

The final step is to thoroughly clean the home. Hire someone to help you do a deep spring cleaning - clean baseboards, polish mirrors, shampoo carpets. Make your home sparkle. Buyers will notice on a subconscious level that the home is clean. Why do you think new homes are so attractive to buyers? It’s because no-one’s dirt is there - it’s virgin and pristine.

Once you have listed the home, keep it clean and tidy. Make beds and put away dishes before you leave in the morning. So often I’ve tried to make appointments to show a home, and the seller has said that we’ll have to come back another day because they left the home in a mess that day. Normally there is no “another day”. So if there is a day you’ve had to run out in a hurry, take a deep breath and let it be shown anyway and hope that the buyers are the 20% that can imagine the dishes in their right place!

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Local Information for Fresno, CA

Latitude: 36.781549 -- Longitude: -119.792113

Other Area Cities: Fowler Clovis Madera Fresno

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Fresno is the sixth-largest city in California and the county seat of Fresno County. With a 2005 California Department of Finance estimated population of 464,727 and estimated metropolitan area population of 1,002,284, it is the largest city and second largest metropolitan area in California's expansive Central Valley. Fresno is located at 36°47' North, 119°48' West. Its ZIP Code is 937xx. Fresno serves as the economic hub of Fresno County and California’s Central Valley. While the unincorporated area and rural cities surrounding the City of Fresno remain predominantly tied to large-scale agricultural production, the City has been undergoing significant economic transformation. -- Source: Wikipedia.com

California 2000 Census Population Profile Map

	Fresno	California	United States
Population	427,652	33,871,648	281,421,906
Median age	28.5	33.3	35.3
Median age for Male	27.4	32.2	34
Median age for Female	29.6	34.4	36.5
Households	140,079	11,502,870	105,480,101
Household population	419,465	33,051,894	273,643,273
Average household size	2.99	2.87	2.59
Families	97,923	7,920,049	71,787,347
Average family size	3.57	3.43	3.14
Housing units	149,025	12,214,549	115,904,641
Occupied units	140,079	11,502,870	105,480,101
Vacant units	8,946	711,679	10,424,540

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